![]() ![]() This feature gives you the flexibility to extend your message and further tell your story. Use Creative Swapping to swap your creative on the day you’re running your Trend Takeover+.Don’t use a white background, place your logo in the top-left corner or middle of the frame, and avoid flashing or too much text overlay. Keep it visual: Use videos that are 5-6 seconds long to ensure a continuous clean loop, and allow sufficient buffer time for viewers to see your logo or CTA before it replays.Use the Trend description to provide further context if needed, but don’t duplicate your hashtag or handle as they will have their own placements. Keep it simple: Focus your copy and creative on a single topic, and make it declarative and intriguing. On Twitter's mobile apps, you can find Trends listed under the Trends section of the Explore tab when signed in to on a desktop or laptop computer, Trends are listed in many places, including the Home timeline, Notifications, search results, and profile pages.Leverage the audience : Use Tweet Engager targeting in future campaigns to retarget people who have engaged with or were exposed to your Trend Takeover/Trend Takeover+ to capitalize on that valuable audience.Sustain the buzz: Extend the conversation and engagement created by the Trend Takeover or Trend Takeover+ by running additional campaigns with the same hashtag on the days following the Trend.Pin a relevant Tweet to the top of your page for those who click through to your profile to keep the experience consistent. Filter your results by clicking Top, Latest, People, Photos, or Videos (located at the top of your search results). Your results will show a combination of Tweets, photos, accounts, and more. Integrate your content: Build the campaign hashtag into your creative assets - photos, videos, GIFs, etc. Enter your search query into the search box at the top of the page. After the initial two visits, the placement will move to the standard Trend Takeover placement and organic editorial content resurfaces in the Takeover+ placement. Takeover+ ads will appear at the top of the Explore tab for the first two visits per person, per day. Creatives will display on both mobile and desktop, with the ad running edge-to-edge on mobile. When you open the dataset in Detail View, you can visually explore it. ![]() Trend Takeover+ supports 6-second videos, GIFs, and static images. ![]() Companion Tweets will appear in people’s timelines, help encourage interaction, and maximize scale and impact. Trends run 24 hours and reach everyone in the targeted country from midnight to midnight. Trends will run 24 hours within a country from midnight to midnight, and can also be bundled with Timeline Takeover for greater impact.Įach Trend Takeover includes three key components: the #Hashtag (max 20 characters), Trend description (optional, max 70 characters), and Companion Tweets. When someone clicks on a Promoted Trend, they’ll see a Tweet from your brand at the top of the search results, followed by authentic Tweets directly from the conversation surrounding the trend. For those who didn’t know this option existed and have been dealing with recommended, algorithmic garbage in your timeline during your stay on Twitter, I’m sorry.Trend Takeovers appear in the first or second slots of the “Trends for you” section in the Explore tab and “What’s Happening” module on. By having both tabs available, a simple swipe between the two can get you into the algorithm-powered “For you” or back to the chronological “Following” timeline with greater ease.įor a lengthy period of time, the option to switch between these two timelines required you to tap that weird sparkly star icon in the top right corner, then choose between “For you” or “Latest.” The “Latest” option always showed you “newest Tweets from accounts you follow” and is absolutely the best way to take-in Twitter. In a Tweet announcing the change, Twitter says that the new layout will show both “For you” and “Following” tabs at the top of your Twitter app. The change, which turns your home screen into a tabbed setup of “For you” and “Following,” is already rolling out for some users. Twitter is making a semi-significant change to its design this week, starting first on iOS. ![]()
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